The Financial Strategies Of Women Owned Small Businesses

Premise: The Financial Strategies of Women-Owned Small Businesses in Florida Problem Statement The accessibility of businesses through social media and the web have made many entrepreneurs able to reach consumers throughout the world they would otherwise not be able to do business with. Women have often found themselves underperforming in the workforce and as traditional small business owners in comparison to similarly employed or self-employed men (Huarng et al., 2012). However, there has been little research investigating the extent to which these new social media, web, and digital marketing technologies and their strategies benefit women entrepreneurs of already profitable small businesses in comparison to men who employ similar strategies. A descriptive quantitative study is needed to investigate the use of social media, web, and digital marketing technologies in the businesses of successful women entrepreneurs in comparison to similarly successful men entrepreneurs by studying the effects of their digital strategy by concentrating on their digital ana lytical data on similar digital and social media platforms and measuring that data. This study plans to provide data that will help determine whether profitable small businesses are effected by gender on the Web 2.0 and help close the gender gap. Practice-Focused Question(s) †¢ Q1: Examining the analytical data of men and women entrepreneurs with similarly profitable businesses who use the same social media channelShow MoreRelatedThe Financial Strategies Of Women Owned Small Businesses1857 Words   |  8 PagesThe Financial Strategies of Women-Owned Small Businesses in Florida The accessibility of businesses through social media and the web have made it more accessible for many entrepreneurs to reach consumers worldwide and to conduct business with them. Women have often found themselves underperforming in the workforce and as traditional small businesses owners in comparison to similarly employed or self-employed men (Han et al., 2012). 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